Nice paean to David Attenborough, with the above title. There was a time when it is said that people like Jacob Bronowski were denied academic advance in the UK because he has appeared on TV. How the world of impact has changed. But just as many of us get excited by the power of the web to broaden access and change higher-ed, we should remember that some of the most potent educational agents of the twentieth century, got there before us. I am thinking cheap paperbacks (Pelican); the BBC; the OU on the BBC; and the movement throughout the 1930’s and beyond for prominent academics to reach out to that large part of the population who had been denied access to higher ed. If we want to build large scale resources for higher ed, we could do worse than look at the extraordinary teams the BBC put together. So, please don’t start lectures with those dismal learning outcomes, but just look at how Bond movies grab the attention and focus of their audience. Or just look at the Ascent of Man.