This is from a recent article in Nature describing how its new custom typeface got its name.
A custom typeface, Harding, has been created for Nature’s new logo and much else: you’re reading it right now [you are not]. Harding is named after the late neurologist Anita Harding. Brilliant and generous, she published in Nature before she died in 1995 at age 42. According to colleagues, she was known for taking questions from the clinic back into the laboratory, and for her wry sense of humour. When she learnt that she had a terminal illness, she apparently joked that at least she wouldn’t have to buy Windows 95.